The online gaming brand of the world’s most prestigious land-based casino, Monte-Carlo® Casino is an exclusive, premium yet welcoming addition to the online gaming arena. Every detail of the world renowned Monaco casino and the history of the esteemed venue is captured within this unique gaming environment.Check my involvment
During these years, we successfully applied Monte-Carlo brand guidance, active typography, and position the name of such VIP class, while the design changed over time, We want for the customers and potential customers to find the Monte-Carlo® Casino easily.
With the collaboration of fantastic designers, we prototyped, designed and developed all HTML5 versions of the site promotions for desktop and mobile devices including responsive email templates.
We have created a contemporary colour pallette that distinguishes MCC from the competitors. We have chosen orange to reflect the actual colour of the gaming tables within the Monte-Carlo® Casino. We used this as the highlight and accent colour. We have created a premium look and feel for the website. To add emphasis to this, we have used monochrome colours to contrast with the orange core brand colour.
We have used a clean, modern typeface which allowed the audience to read headlines and body copy clearly. The typeface has been specially chosen to reflect our premium values.