Since 1999 Expekt.com has been at the forefront of online gaming. Popular across Europe, Expekt provides a wide range of gaming services including sports betting, poker and casino.Check my involvment
As the Studio Manager, I've over looked almost every part of the Expekt projects at some point or another. Most recently, I was the lead designer working together with an external agency (BEAR London) for the rebrand of the whole site and guidance. Rebranding was a huge project that we managed to release for all 9 and 5 countries Expekt operates in. Later, I was also designated to be in charge of the reposition of the brand updating the tag line to “that feeling”, here I managed the creation of the new material for the site and also TV commercial for the Scandinavian countries.
I also designed the updates for all HTML5 versions of the site promotions for desktop and mobile devices that I also developed. Beyond these, I've worked on various other parts of the product, including development of the dynamic animated banners, our first HTML responsive email template, and more across desktop and mobile platforms.
Expekt covers all of the major sporting events from Europe and across the globe.
Casino and Poker Offers and promotions
Expekt values and personality are a key part of the new brand, with each quality informing our behaviour and tone of voice across all levels of our communication.
The Expekt typeface is the versatile and modern Klavika and we use it in Bold, Regular, Light and Italic.
composed of 3 main colours – Expekt Orange, White and Expekt Black, but includes three greys for backgrounds.
The Expekt supergraphic is a flexible graphic space that can be tailored to accommodate brand or campaign messages.
Printable Material, animated banners for affiliation campaings and email templates for CRM campaings.
Art direction of Expekt photoshoots bor both Ambasadors (Mats Wilander and Glenn Strömberg).