Betclic Logo

Betclic is part of the top 5 European online gaming companies, providing millions of players with the ability to express their passion for Sports betting as Poker and Casino & Games. For every product, think websites, mobile sites and native apps the constant goal was to make them simple, innovative and entertaining..

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Betclic Logo

I started working for Betclic brand from 2010, at the begining I was part of the aquisition team developing animated banners only, later by 2011 a rebrand took place and I got involved on all kinds of design projects, micro-sites, printable materials and experiences across Betclic web and mobile site.

Lately, as Studio Manager, I've over looked almost every part of the Betclic projects at some point or another. During these years, my original direction was to make something much exciting from the brand. Through use of Betclic vibrant colors, active typography, and a robust brand position, my goal was to create campaigns that people actually had fun seen and using. While the design changed over time, I made sure that the playfulness and energy were not lost. Many of the design elements from the early mockups are seeds of ideas developed more fully in the final stages.

I also designed the updates for all HTML5 versions of the site promotions for desktop and mobile devices that I also developed. Beyond these, I've worked on various other parts of the product, including development of the dynamic animated banners, our first HTML responsive email template, and more across desktop and mobile platforms.

Sports

Betclic covers all of the major sporting events from Europe and across the globe.

Casino

Casino and Poker Offers and promotions

Betclic Brand

Betclic values and personality are a key part of the new brand, with each quality informing our behaviour and tone of voice across all levels of our communication.

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Betclic typography

The Betclic typeface is the versatile and modern Klavika and we use it in Bold, Regular, Light and Italic.

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Betclic Colour Palette

composed of 3 main colours – Betclic Orange, White and Betclic Black, but includes three greys for backgrounds.

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Betclic Supergraphic

The Betclic supergraphic is a flexible graphic space that can be tailored to accommodate brand or campaign messages.

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Betclic Material

Printable Material, animated banners for affiliation campaings and email templates for CRM campaings.

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Betclic Photoshoot

Art direction of Betclic photoshoots bor both Ambasadors (Mats Wilander and Glenn Strömberg).

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