Experience

  • Apr 2022 - Current

    Mitek

    Lead UX/UI Designer & Team Manager

    Created and implemented highquality website and mobile interfaces, wireframes, and guidelines to optimize user experiences of a range of products.

    • Collaborated with product owners and business leads to ensure understanding of user requirements and adherence to best practices during implementation
    • Developed engaging online and offline marketing materials for local and international product campaigns, including responsive content and animated banner designs
    • Managed and motivated diverse team of web designers and developers to deliver stakeholder requests on time and with professionalism
    • Organized Usability and Accessibility Tests to ensure inclusive design and accessibility for users with disabilities
    • Conducted collaborative brainstorming sessions with other designers to solve design challenges and share best practices
    • Utilized user feedback and analytics insights to drive continuous improvement in outcomes
  • May 2018 - Apr 2022

    HooYu LTD.

    Senior UX/UI Designer & Team Manager

    Created and maintained the brand and product design roadmap, ensure it is aligned with the overarching product and commercial roadmap and is highly effective in its contribution and execution of the business priorities.

    • Evolved the brand together with the Design and Marketing Teams, so it stood out in the industry, effectively move into new verticals without becoming irrelevant to existing client industries, and be industry-leaders in brand execution and visual storytelling
    • Reviewed, created and directed high-level brand identity changes or additions
    • Managed the brand and product overlap in partnership with Marketing and ensure the effective consistency and relationship between the two
    • Reviewed and gave final approval for new or amended product designs, platform functionality and user interface updates before going to development
    • Reviewed and approved all platform changes on test environment before going to production
    • Acted as user-interface guardian and ensure only the best experiences are delivered to the client, while also maintaining delivery momentum
    • Understood and translated client feedback and requests, as well as product operation insights on user behaviour, into reasonable and effective platform experience upgrades without compromising existing quality and user journeys
    • Fully scoped and lead the requirements-gathering process together with the relevant product owner, for big and impactful platform features and changes and ensure relevant stakeholder are involved, such as Legal and Compliance
    • Trained and guided designers to ensure progress and improvement in their skills against team delivery as well as personal career progress
    • Run and guided effective brainstorms with designers and other team members to develop new, cutting- edge ideas and executions on both brand and product
    • Managed design resources to effectively deliver against business needs
    • Motivated and inspired designers to continually push boundaries and create innovative and cutting-edge designs
  • Oct 2015 - Mar 2018

    Betclic Group

    Studio Manager | Brand Graphic & Web Design/Development

    Lead, manage, guide, develop and motivate the Graphic Team, integrated by web designers and developers, while ensuring requests from all countries, European regional managers, and the Marketing Acquisition, CRM, and Product Departments are executed in a timely and professional manner

    • Ensure all company creatives follow brand guidelines; and high-quality web and graphic design
    • Create, maintain and expand brand materials; develop and implement the brand strategy for all products within 6 brands
    • Improving the performance of the acquisition materials
    • Keep monthly meetings with marketing teams to present new design trends and technologies, as well as assets performance
    • Direct and coordinate photo shoots of brand ambassadors for use in promotional material
    • Lead and implement website redesigns, wire frames and guidelines; the production of a variety of online and offline marketing materials including the development and design of responsive desktop and mobile content for local and international Sports/Casino/Poker Promotion campaigns; the graphic design and implementation of animated banner campaigns
    • Successfully apply UX/UI, Brand Management, Art Direction, Digital Marketing, Interaction Design, Graphic and Web Design, SEO, Adobe Creative Suite: Dreamweaver CC, Photoshop CC, Illustrator CC, InDesign CC, Animate CC, HTML5, CCS3, PHP/CSS, JavaScript, jQuery, FTP, XML; WordPress, CMS, Adobe Premiere, Adobe Experience Design, Bootstrap, XML competences and skills; and the use of Bannerflow and Salesforce Marketing Cloud
    • Serve as they key contact and administrator of Bannerflow, print agencies, and Adobe and LinkedIn Learning Centres
  • Jan 2011- Oct 2015

    Betclic Everest Group

    Senior Graphic and Web Designer

    Web design and development

    • Designed and developed BetClic Everest Group’s desktop and mobile websites
    • Designed and developed interactive marketing materials including banner ads, landing and content pages, and newsletters/email templates used in retention and acquisition campaigns
    • Designed print materials and gadgets (t-shirts, caps, mugs)
    • Successfully applied UX/UI, digital marketing, web development, web and graphic design, HTML5; CCS3; Adobe Creative Suite: Dreamweaver, Photoshop, Illustrator, InDesign, Edge Animate; JavaScript, jQuery, FTP, XML; WordPress, and CMS competences and skills

Competences

UX Design

UI Design

Interaction Design

Product Design

Graphic Design

Web Development

Art Direction

Digital Marketing

Brand Managment

EDUCATION | PROFESSIONAL DEVELOPMENT

  • UCB

    Education

    BACHELOR OF SYSTEM ENGINEERING

    Thesis: Creation of a software program utilized to teach music theory and composition to children.

  • Squared Online (Google)

    Certification

    Certificate in Digital Marketing

    The digital marketing leadership course developed with Google. Squared Online is the award-winning digital marketing leadership course for ambitious marketing managers, bright grads and professionals looking to enter the industry.

  • Econsultancy

    Training

    Mobile Usability and UX

    The training covered all the key aspects of product design for desktop and mobile, and equip with the tools and techniques that will work for any project to help achieve clear, measurable business objectives.

  • CIW

    Certifications

    Internet Webmaster Certification

    CIW is the world's premier vendor-neutral IT and Web technology education and certification program

  • Betclic Group

    Training

    Management Development Programme

    As part of the Betclic Group ongoing efforts to provide training and development

About Me

Experienced Digital Designer and Studio Manager with a background in UI/UX & Product Design. Over 10 years working experience including multibrand and team management, graphic design, web design and development
A motivated, hard-working, light-hearted, detail oriented and creative individual capable of leading and managing projects, creative solutions and collaborative work in an agile and fast-paced environment in order to satisfy both user and business needs.

Additional Projects

SKills

UX/UI Design

  • Adobe Experience Design
  • Axure
  • Sketch
  • Google Analytics

Graphic/ Web Design

  • Photoshop
  • Animate CC (flash)
  • InDesign
  • Illustrator
  • Adobe Premier

Front End

(Tools, languages and frameworks)
  • Dreamweaver
  • Sublime
  • HTML
  • CSS
  • PHP
  • JavaScript (jQuery, AJAX)
  • Bootstrap

Back end

  • MySQL
  • phpMyAdmin
  • FTP
  • XML

CMS

  • WordPress
  • Joomla
  • Bannerflow

Operating system

  • MacOS
  • Microsoft Windows

Testimonial

Not only a great designer with a keen eye for details, Rodrigo is also a great manager and a natural leader. He makes sure all the projects are delivered on time and to high standards giving more freedom to the more senior designer and mentoring the junior one so they can improve their skills and grow. I would be glad to work with him again and I'd highly recommend anyone to hire him. He won't disappoint.

Marco - Web Designer

Hi Rodrigo, I owe you and update. I will be leaving the Group so it's a good opportunity to thank you for everything. Given limitations you had to face, you did truly great job! We complained from time to time but I truly appreciated your job. Once again thanks for everything.

Robert - Country Manager

Hi Rodrigo, It's my last day today so just wanted to say goodbye and THANK YOU for all the work, help, last minute favours for polish team. It's much apreciated. You are a pro :)

Monika - Affiliation Manager

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